Employee Handbook


Not every company has the opportunity to meaningfully and directly impact individuals in a way that makes their lives tangibly better. Lots of companies believe that through a series of semi-connected transactions they are improving something or inventing something new and, in that moment, they are making someone’s life better. Other companies subscribe to the philosophy that through making their company a success they are improving the lives of the people who work there by providing a steady paycheck and benefits. Much of that sentiment is what makes building a company, really, any company at all, a justifiable effort. Otherwise, we’d all be working for riskless giant enterprises or the government.

But occasionally companies are born that get to tackle something different, something that transcends the usual beliefs about capitalism and the economy, and something that has the chance to create new opportunities for millions. That is what we’re building at Zaarly.

We are building something that could quite literally create a new economy and transform lives by connecting people. We work for those people. If we do our job well, we’ll create something that matters as much to them as it does to us, and all of our lives will be better for it.

We have an opportunity that is rare. Let’s make the most of it together.

— Bo Fishback

Rules for Work

We do not have these.

We’ve been trying to figure out exactly what they are since we started… but we’ve come up empty.

That said, one of the things we’ve learned is that, in a vacuum, policies, dogmas and rules occasionally seem to invent themselves. In order to combat this “birth of imaginary policies” we’ve found it helpful to specifically articulate some areas at Zaarly where we explicitly protect ourselves from the spontaneous eruption of rules.

A few examples…

For some people this means they need to be in the thick of conversations, standing in front of a whiteboard, or huddled up around a computer screen with another person. For others, it means being plugged into their computer with their headphones on banging out to some Skrillex or, in the case of a few, to the melodic charms of Celine Dion. Sometimes it means that a busy coffee shop or a pajama-wearing work-from-home day is where the magic happens.

Whatever it is, it’s cool.

The consequence of this non-policy policy is that your work must speak for itself. It’s not about face-time, a race to the office in the morning, or a competition to see who can be there the latest… output is what matters. Zaarly is not a place to hide. It is a place to produce.

If you want to coast, we suggest you look elsewhere.


FACT: 9 out of 10 internal conflicts arise within companies due to a lack of communication, under-communication or miscommunication. The other 1 out of 10 is usually attributable to a misinterpretation of the term “social media expert” (which, honestly, may never be resolved).

Given the importance of great communication and its rampant level of abuse, we’ve assembled this simple guide. We hope it will be helpful in your day to day work.

The following styles and formats for communication are listed in the order in which they should be employed when dealing with co-workers.

The more you care about an issue, the more important it is make number one or two the starting place for communication.

We are very happy to pay for plane tickets – if you’re not in the same room as someone that you need to talk to, one of you needs to change that. Disagreements that have not been addressed IRL will be promptly dismissed as misunderstandings until an actual conversation has taken place.

The result is improved communication, and that makes all of us better.

Structure & Teams

Companies are nothing more than collections of people. If those people work together effectively the chance of creating something awesome goes way up. If they don’t, it doesn’t. It’s really that simple.

That said, there are a million different ways to work together, and if we’ve learned anything at Zaarly, it’s that goals change, people change, and organizations change. So before anything, expect change and be ready to go with the flow.

Rigid org charts will never survive the realities of building a great company. For this to work we need flexible people who are capable of being both self-directed and highly communicative with those around them. In this environment, structure exists to provide clarity about responsibilities and empower individuals to do their best work. If you’re not sure where you fit or are curious about another team, just ask.

We are loosely organized into these teams…

Everyone lives on at least one of these four teams.
Everyone is responsible for helping all four teams succeed.

What We Value

Customer voice. Every company says something like this but more often than not it rings pretty hollow. In our case, it can’t.

We live at the center of two-sided marketplace where we don’t have outright control over either side. We don’t have inventory sitting on our shelves. We don’t get to be there in person every time a purchase is made or a transaction is completed.

All this just means that we have to be beyond amazing at listening to our customers and listening to our market if we are going to even have a chance at changing their lives for the better. There are lots of ways to hear our customers voice, in rank order of importance we value:

  1. Data. There’s nothing easier to act on than clear data. We’ve got it, and we use it. When we don’t, let’s see if we can get it. If we can’t, see number two. We’re getting better at this everyday but we’ve still got a long way to go. Until we really nail this, remember that definitive data ends all arguments. It helps us get back to building something important faster. It removes friction and leads to progress. You don’t have to be a data scientist to appreciate that.

  2. Direct Customer Feedback. Our support channels are broader and more far-reaching than the emails to support at zaarly dot com. We get to lean on customer feedback from live chat, social channels, one-on-one emails, conversations, and even storefront owners showing up at our home or office. That’s actually pretty amazing… our customers, on a somewhat regular basis, come to our office and our homes in a way that never would have happened were it not for Zaarly. Seize that. It would be a tragedy to see the high-touch nature of our marketplace go to waste when it comes to making our product and experience better.

  3. Our gut. I know, I know… some days you think you’re Steve Jobs and you just instinctually know what the customer wants before they can dream it. That’s ok. We all have those days. Then we see data or talk to some customers and we realize just how hard it must have been to be Steve Jobs. There is a time and a place for this – when we have no data or when we just can’t get good customer feedback. Going with your gut leads to some of the most brilliant insights and biggest blunders. It’s also the best way to assure the most possible friction in a company that has plenty to do beyond debating who most closely resembles the reincarnation of Steve.

Prioritization. Doing one thing extremely well will beat doing five things with mediocrity every day of the week. We’ve learned the hard way that the best way to get nothing done is to try and do everything.

We’re a huge fan of lists. The shorter the better.

A sense of urgency. Priorities are great. The right priorities are really great. None of it matters if things don’t move off the list. We prefer short, clearly addressable projects. If we can’t see progress measured in days, or at worst weeks, we should be taking a hard look at what we’re tackling. It’s nearly impossible to maintain a sense of urgency over a three month project. Breaking things down into digestible steps give all of us a shot at being able to see a finish line and focus on finishing strong.

Attitude. “You must never confuse faith that you will prevail in the end (which you can never afford to lose) with the discipline to confront the most brutal facts of your current reality, whatever they might be.” - James Stockdale

A realistic view of the present and an optimistic perspective on what’s possible is at the heart of nearly every great company ever built. Life is simply too short to spend it working with people who aren’t in the pursuit of something better and who don’t wholeheartedly believe it’s possible. We want to work with people that we genuinely like to be around. That starts with attitude.

Our Workspace

We have a workspace in Kansas City.

It’s in the heart of Prairie Village – surrounded by the same kinds of neighborhoods our service providers care for. We have pretty monitors and very fancy chairs that will prevent aging if you sit in them long enough.

It is a place where great work happens and a place that can prevent you from doing great work all at the same time. Use it as if it is truly yours… an extension of your house. Or maybe better, an extension of your parent’s house. It’s a place where you can feel ultimately comfortable but must take responsibility for your presence and your usage. Treat it like your own, because it is your own.

As much as anything, our office is a social space for our team to spend time together, eat together, have small and large group conversations and inspire each other.